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Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly

The Martin Agency and McCann were also finalists

Side by side image of Samuel Adams and Truly Hard Seltzer
Boston Beer spent around $15 million marketing the 2 brands in the first half of this year. Samuel Adams, Truly

By Erik Oster

November 7, 2019

Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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