Boston Beer Company Taps Goodby Silverstein & Partners for Sam Adams and Truly

The Martin Agency and McCann were also finalists

Side by side image of Samuel Adams and Truly Hard Seltzer
Boston Beer spent around $15 million marketing the 2 brands in the first half of this year. Samuel Adams, Truly

Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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