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To celebrate Black History Month, Adweek is partnering with agency owner Derek Walker on a series that puts a spotlight on the creative work, perspectives and successes of Black industry professionals.
Today we’re showcasing a campaign created by senior copywriter and content creator Nina Austin. To remind people that networks, just like Valentine’s Day, should never “be just OK,” AT&T created tongue-in-cheek cards for the holiday and displayed them at a pop-up shop.
The cards included messages such as “What we have is average” and “We go together like two people with limited options,” prompting passersby to take pause.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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