Barton F. Graf Takes Home Security Ads in a Very Different Direction With First Brinks Work

'Be Sure Sure' aims to persuade without scare tactics


In Barton F. Graf’s amusing debut for Brinks Home Security, we meet folks who were “sure” they’d handled various situations in the best way possible.

Alas, they weren’t “sure sure.” So, basically, they wound up screwed.

“I was sure Buster would be a good guard dog,” says a woman standing with a cute canine in her ransacked living room.

“I was sure I parked here,” moans a guy lugging a huge box around a mall parking lot.

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