Bain Capital Buys Majority Stake in WPP Research Firm Kantar

Investment values the data consultancy at $4 billion

Bain Capital buys majority stake in Kantar company logos.
After months of speculation and talks, WPP has shed 60% of research firm Kantar. Kantar, Bain Capital

Private investment firm Bain Capital has acquired 60% of Kantar, a data and insight consultancy owned by WPP.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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