Authenticity Is Key to Connecting Brands and Consumers for FCB's Juan Woodbury

The evp, director of branded content and entertainment wants to take advertising to a personal level

It’s not every day that a major actor like Danny Glover clears an entire set to give you advice, but it happened to Juan Woodbury.

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This story first appeared in the July 12, 2021, issue of Adweek magazine. Click here to subscribe.