ANA Report: In-Housing Agency Work Is Accelerating

90% of surveyed brands say they've boosted their internal operations

ANA report shows 78 percent of brands have some sort of in-house agency arm, versus 58 percent in 2013. Getty Images

In-house agencies are increasingly on the rise, swiping all facets of advertising work historically handled by traditional shops including creative, strategy, media, social, production, influencer marketing, experiential efforts—everything. So much so, according to a new report from the Association of National Advertisers, that it seems to be a trend far too pervasive for any external agency to ignore.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.