ANA Report: In-Housing Agency Work Is Accelerating
90% of surveyed brands say they've boosted their internal operations
ANA report shows 78 percent of brands have some sort of in-house agency arm, versus 58 percent in 2013.
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In-house agencies are increasingly on the rise, swiping all facets of advertising work historically handled by traditional shops including creative, strategy, media, social, production, influencer marketing, experiential efforts—everything. So much so, according to a new report from the Association of National Advertisers, that it seems to be a trend far too pervasive for any external agency to ignore.
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