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Aleve Names MullenLowe New York US Agency of Record

A global campaign will be the agency's first work for the Bayer brand

MullenLowes logo on a black background next to Aleves logo on a blue background
MullenLowe's first global campaign for Aleve will launch in May.MullenLowe, Aleve
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By Kyle O’Brien

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MullenLowe New York has been named the U.S. agency of record for pain reliever brand Aleve after a competitive pitch that involved four agencies.

The win gives MullenLowe New York both the Aleve U.S. AOR title and the interagency team lead for the brand. The IPG agency will guide Aleve’s other partner agencies to put forth the top work for the Bayer-owned brand. MullenLowe is tasked with creating a global 360 campaign for Aleve, among other duties.

“The

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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