Agency Freelancers Face Uncertainty as Marketers Press Pause Amid Pandemic

For the self-employed, finding reliable work has become even more challenging

Freelancers are finding themselves in a bind as projects are canceled due to COVID-19. Getty Images

Key insights:

Agencies, beholden to their clients, are grappling with the cancellations, delays and changes marketers are putting in place because of the coronavirus. While agency employees, many of whom are working from home for the foreseeable future, are no doubt feeling the impact, it’s freelancers who are left wondering where their next gig—and paycheck—will come from.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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