The Agency Chief Technology Officer Helps Clients Translate Tech Into Results

The CTO must lead the way to foster greater technology adoption and implementation

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The speed of technological innovation continues to accelerate. It seems like just yesterday we were fawning over the metaverse when ChatGPT bashed down the door as the next trend for agencies to utilize and monetize.

With technology overload, agencies need specialists who can keep up with these dizzying changes and can spot how best to employ them to help clients stay ahead of the curve. The chief technology officer is at the helm of those efforts, responsible for the strategy and execution of technological initiatives both internal and external to move companies forward and enhance the business.



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