Agencies Need to Better Connect Disability With Diversity and Inclusion Efforts

Rather than only thinking about it during the Paralympics

A handicap parking space
Diversifying efforts need to include disabled folks as well, both internally and in campaigns. Getty Images

With the 2020 Paralympics just around the corner, brands will soon start to plan and develop disability-inclusive campaigns. But are conversations about employing people with disabilities also top of mind among those agencies and other advertisers?

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Josh Loebner serves as director of strategy at Designsensory, a Knoxville, T.N.-based advertising agency, and authors the blog advertisinganddisability.com.