Adweek Podcast: Hispanic/Latinx Heritage Month

What brands should—and shouldn't—do to reach this important demographic

On this special episode of Yeah, That's Probably an Ad, some of Adweek's Latinx employees chat about Latinx/Hispanic Heritage Month. Adweek
Headshot of Nicole Ortiz

Between Sept. 15 and Oct. 15 is Hispanic (or Latinx) Heritage Month. This week’s episode of Yeah, That’s Probably an Ad celebrated this by discussing how advertisers target Latinx consumers, including the positives and the cringey moments when it goes two steps too far.

This special episode was hosted by senior editor Nicole Ortiz, who spoke with consumer engagement reporter Ian Zelaya, breaking news reporter Mònica Zorrilla and marketing and social media manager Julian Gamboa.

You can listen and subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, check it out on Spotify or stream the full episode below.


@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.
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