Activision Consolidates $100 Million Global Media Account With OMD

Wavemaker had run the business in Europe and APAC


About a month after retaining 72andSunny as its creative agency of record, Activision, the video game giant behinds such franchises as Call of Duty and Destiny, has consolidated its global media account with OMD without a review.

OMD already handled media buying and planning for Activision in North America and Latin America, while GroupM’s Wavemaker (formerly known as MEC) oversaw media duties in Europe and the Asia-Pacific region. An incumbent since 2011, OMD had already defended the North America media account in 2012 and 2017, while adding media buying and planning for Latin America.

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