Essence, the digital-first media agency that officially became the fourth division of WPP’s GroupM this summer, has hired Adam Gerber as its first svp of investment for North America.
Gerber brings a wide range of experience accumulated throughout a 25-year career to the newly created role, most recently spending more than five years in ad sales and client development at Disney ABC television group.
In the new job, he will lead Essence’s investments across North America, using the leverage of the larger GroupM organization to help develop new models and expand existing relationships with digital platforms and media companies while continuing to build out his internal team.
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