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AB InBev has selected Fallon as creative agency of record for its Lime-A-Rita brand (formerly Bud Light Lime-A-Rita).
The assignment concludes a review launched in June that saw the brand move away from FCB Chicago, which was formerly lead creative agency on the account. The agency remains on the parent company’s roster as creative lead for the Michelob Ultra brand.
AB InBev spent nearly $15 million on measured media promoting Lime-A-Rita in 2016, according to Kantar Media, as FCB Chicago launched the
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