Accounts

A-B InBev Launches a Creative Review for Its $15 Million Lime-A-Rita Brand

FCB Chicago had previously handled the account

A bright spot at a time when beer sales were down, the brand has struggled in recent years following its 2012 launch.Courtesy Lime-A-Rita
By Erik Oster

June 23, 2017

A-B InBev has launched a creative review for its Lime-A-Rita brand (formerly Bud Light Lime-A-Rita) and ended its relationship with FCB Chicago, which was previously lead creative agency on the account.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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