360i Hires Its New Chief Creative Officer Away From Deutsch

Menno Kluin brings more than a decade of experience

The new CCO has worked at several New York agencies including Saatchi & Saatchi and Y&R. 360i
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Digital-first agency 360i has hired Menno Kluin as its new chief creative officer.

The Dentsu Aegis network confirmed the news in a blog post Monday evening approximately two weeks after Kluin announced that he would resign from his previous job as executive creative director at the New York offices of Deutsch.

“[Menno has] been widely praised for his proven ability to attract and nurture talent, and roll up his sleeves to make the work even better,” said 360i CEO Sarah Hofstetter in a statement. “We’re incredibly excited about the promise of what’s next.”

Kluin has led the art departments at several agencies, including Y&R and DDB, since moving to New York from his native Holland more than a decade ago. While at Deutsch, he helped drive creative for such clients as Green Giant, Shock Top, Krylon and WATERisLIFE. He also helped develop the latter brand’s “drinkable book” project while the account was with DDB.

Throughout his career, Kluin’s work has received awards from nearly every industry organization and trade publication. He has also served on juries at D&AD, the Clios, ADC New York and more.

The incoming creative leader replaces Pierre Lipton, who joined 360i in 2014 after serving as a founding partner and chief creative officer at M&C Saatchi’s New York office.

“I’m immensely proud of the entire team at 360i and all we’ve done together. I’d like to thank them for everything, and I wish them continued success,” said Lipton, who has not yet announced his next move. Hofstetter thanked him for his “commitment and contributions to the business,” adding that the agency wishes him “nothing but the best.”

While 360i has long been known as a network focused on digital content, social media management, content strategy and influencer marketing, Kluin’s hire is part of the agency’s attempt to compete more directly with “traditional” creative shops.

He officially begins the new role on July 1.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.