22Squared Makes Erica Hoholick First Female CEO in Its 100-Year History

She will lead the company as it undergoes a brand refresh

22Squared wants to prove that “empathetic marketing” doesn’t have to be an oxymoron. The independent agency, which champions social justice initiatives and advises clients on purpose-driven campaigns, is now led by a woman for the first time in its 100-year history. 

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