Wilson Unveils a Smart, Data-Tracking Football to Go Along With Its Basketball

Agency Phenomenon introduces the connected pigskin


Lots of young sports fans imagine themselves playing in the big leagues. Now, sports gear brand Wilson is promising to help them feel closer to the pros with a new Bluetooth connected football, and accompanying app, that can measure stats and offer strategies—making backyard games feel more like stadium epics.

Four teenage boys get the full melodramatic announcer treatment in a new ad, battling it out as they pretend to be the Seattle Seahawks and Green Bay Packers in a local take on the real-life rivalry.

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