Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Taco Bell says it has a huge new product to announce in its Super Bowl ad, but the surprise might already be out of the bag.
Earlier this month the brand released a redacted press release for its upcoming Super Bowl commercial, revealing that it would have a 30-second spot in the first quarter of the game on Feb. 7. And it noted that, within that ad, it plans to release one of its "biggest product launches to date."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in