Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Get ready to pop, lock and blow up your pillows, because this new ad from British cereal brand Weetabix (and Bartle Bogle Hegarty in London) may be the strangest, most hypnotic thing you'll see this week. I'm not tremendously sure what's going on, or how Weetabix is responsible, but I do know I can learn the moves if the mood ever strikes. According to the YouTube summary, the spot features 9-year-old U.K. street-dance phenomenon Arizona Snow " 'popping,' 'locking' and 'tutting' her way through a high energy street-dance routine in her bedroom."