If you’ve ever wondered how logos get made, who makes them, and where the people making them draw their inspiration—here’s a great little glimpse into that world.
Aaron Draplin, a freelance designer in Portland, Ore., accepted a logo design challenge from Lynda.com to create a mark for slab concrete company and made this short tutorial. Draplin, a bearded, burly 40-year-old veteran design dude with a canon of really diverse work, makes it look easy. But his ease and demeanor are the result of years of experience.
In the video below, we get a rare glimpse into the process of the artist—from concept to execution, through sketching to prototyping and every iteration in between.