Starbucks wants consumers to know it's heard their deep concerns about its Christmas cups, and has worked hard to rectify the situation.
Last year, the coffee chain sparked the world's most absurd controversy by stripping holiday imagery like snowflakes and reindeer from its disposable red drinking vessels.
Some very adult Christian audiences took that move—meant to set an inclusive tone—as a personal affront, in the form of persecution against their religion, and a sign of the unbearable tyranny of political correctness.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in