Spam Accounts Swarm In as Esurance Giveaway Sparks 3 Million Tweets

Thousands retweet, follow bogus profiles


Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment as well.

More than 100 fake Esurance accounts have been created on Twitter in the past  24 hours, and thousands of users are following and retweeting the accounts in hopes of winning $1.5 million. 

That's the sum the insurer promised to one lucky Twitter user who shared the brand's hashtag, #EsuranceSave30. With such a large prize on the line, the hashtag has exploded across Twitter.

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