Shell's Music Video About Sustainable Energy Is Catchy as Hell. But Will Anyone Believe It?

Weighing the oil company's intentions against its actions


When you've been around 126 years or so, it's tough changing people's perceptions of who you are and what you stand for. But the easiest way of hacking into somebody's head is, well, finding the right beat. 

Shell just released "Best Day of My Life," a catchy, colorful music video featuring Jennifer Hudson, Luan Santana, Pixie Lott, Yemi Alade, #TanWeiWei and Steve Aoki. This is part of its ongoing "#makethefuture" campaign, so seven energy innovations also appear. 

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