Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease and Desist

That's nuts!

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Most brand marketers can only dream of having a superfan who organizes a global holiday dedicated to their product. And then there's Nutella. The chocolate-hazelnut spread's parent company, Italy-based Ferrero has sent a cease-and-desist letter to World Nutella Day founder and organizer Sara Rosso. This Saturday, she plans to deactivate NutellaDay.com

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