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One of the lovably misguided characters from “Dumb Ways to Die” sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy deal with the devil.
Through a licensing deal, Metro Trains has sold the creative product pretty much wholesale to Empire Life Insurance Co., which is cutting its own ads from it. Three 30-second spots posted online play snippets from the original musical cartoon, before a female voice pipes in and says: “What’s the dumbest way of all to die? Having no life insurance.”
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