Must you use social media to understand it?

News that Kirshenbaum Bond Senecal + Partners founder Jon Bond is joining a social-media agency is surely a sign of the times. After all, Facebook has more than 500 million members, and the ad industry seems to spend most of its time tweeting. Bond tells The New York Times that he's a huge believer in the power of social media. Not so much for himself, however. Bond doesn't seem to have an active Twitter account.

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