If Every Ad Were an Apple Ad, You'd Be Horribly Bored

'Applefied' creative tests the limits of minimalism

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ads that just show pictures of products are boring. Unless they're Apple products. Because Apple products are thin, sleek and revolutionary. Wheat Thins are also thin. Sliced bread is revolutionary. So, Bryan Evans, an art-director intern at Santa Monica, Calif., agency RPA, made a bunch of spoof ads that show pictures of Wheat Thins and Wonderbread and ketchup—to show how Apple's stark product-y print ads have become a little boring, too. The parody is funny, and all the technorati agree, knacks of truth.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in