Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Earlier today, I said that the popular new "Guy Walks Across America" video would make a great tourism ad for the United States, but there was already some grumbling across the Web that the YouTube sensation is actually a promotion for Levi’s. So I went straight to the source, the young filmmakers at Conscious Minds, and asked them to clarify whether their work is indeed a "Levi’s viral." Their answer highlights the blurry line between sponsorship and marketing when it comes to online content.