How Do You Improve Sex on the Cannes Red Carpet? Bring Along a Mattress and Pillows

Creative stunt ended the festival on the perfect note


"It is your last night in Cannes. Make it more comfortable."

That's the message, printed on pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red carpet during the festival's final hours.

The stunt was a well-played callback to this year's much-buzzed-about moment when two unidentified people had sex on the red carpet of the Palais des Festivals around 4:30 a.m. last Tuesday.

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