How Do You Improve Sex on the Cannes Red Carpet? Bring Along a Mattress and Pillows

That's the message, printed on pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red carpet during the festival's final hours.

The stunt was a well-played callback to this year's much-buzzed-about moment when two unidentified people had sex on the red carpet of the Palais des Festivals around 4:30 a.m. last Tuesday.

Mad respect for this couple having blatant sex on the #CannesLions