Mark Zuckerberg is known for having his own sense of style. And that style is very … gray. It's something the tech wunderkind has even humblebragged about. So it makes sense that if he were going to launch a collection with a brand like H&M it would consist solely of gray t-shirts and blue jeans.
That's the basis of the brand's April Fools' gag, which lovingly mocks Zuckerberg's commitment to his work uniform.
The "one less thing to think about in the morning" collection is described thusly: "This new gender-neutral minimalistic range was inspired by Mark's beliefs that making even the easiest decisions (like what to wear or what to eat for breakfast) consumes mental energy and gets in the way of doing more important things."