Hey Developers, Unlike HP, Betabrand Doesn't Give a Crap What You Wear

Comical video plays off dress code flap


If you've got killer programming chops and a closet full of ill-advised sartorial selections, Betabrand might be the workplace for you.

HP took some heat this week for reportedly telling enterprise developers to comply with the company's "smart casual" dress code. In a comical response, crowdsourced retailer Betabrand (whose founder was recently named to Adweek's Creative 100 for stellar branded content) promoted its own job openings by highlighting the extremes to which it's willing to let employees dress.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in