Heineken Made an HR Campaign That's as Cool as Any Consumer Ads It's Done

In 2013, Heineken scored a bronze Lion at Cannes with "The Candidate," an internship contest that generated a whopping 1,734 global entries. 

Now, the brand is back to recruiting with "Go Places," led by a musical Dr. Seuss-ish video inviting talent to respond to 12 questions, which must be answered in three to five seconds. Based on the Enneagram model, the results give you a personal profile, which must be sent along with your résumé when applying for your Heineken dream gig on LinkedIn. 

The video features a passel of actual Heineken employees, giving it a playful, personal touch (if that's something you can say about a brand, which we guess is something you can, since our jobs revolve around giving brands a personality in the first place): 

The "Go Places" site, created over one-and-a-half years by Wefilm, Cloudfactory and Superhero Cheesecake (which managed the tech and...