Heineken Made an HR Campaign That's as Cool as Any Consumer Ads It's Done

Dive behind the scenes of 'Go Places'


Oh, the places you'll go!

In 2013, Heineken scored a bronze Lion at Cannes with "The Candidate," an internship contest that generated a whopping 1,734 global entries. 

Now, the brand is back to recruiting with "Go Places," led by a musical Dr. Seuss-ish video inviting talent to respond to 12 questions, which must be answered in three to five seconds. Based on the Enneagram model, the results give you a personal profile, which must be sent along with your résumé when applying for your Heineken dream gig on LinkedIn. 

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