Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out

Virtual keys to a physical prison


Google France has built an escape room to seamlessly unite online and offline worlds.

Created by We Are Social, Première Pièce will open at an undisclosed location in the heart of Paris. The campaign builds on the escape room trend, in which you and a bunch of friends pay to get locked in a room for an hour or two, left to solve puzzles and work in collaboration to find a way out. Last month, the Toronto Film Festival built an escape room that lives on Instagram. (Google's

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