Godzilla Is One Hard-Partying Bro, Until He Runs Out of Snickers

He actually is himself when he's hungry


If only someone would get Godzilla a Snickers, so much urban destruction could be averted.

A new spot for the candy bar brand applies its "You're not you when you're hungry" tagline to the famous Japanese monster, who will return to U.S. theaters this May. When he's not wreaking havoc on entire cities, Godzilla is in fact a monster ladies' man, Ping-Pong player and water skier—a consummate bro.

BBDO's execution of the ad is more or less genius, complete with cheesy theme music and zippy montage.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in