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Water Is Life and DDB New York's latest spot is, like much of their other work, heartbreaking. The ad focuses on the struggles of a young girl born in the slums of India, and does not pull its punches.
In the past few years, the clean water charity has skewered the smarmy #FirstWorldProblems hashtag, helped a 4-year-old Kenyan boy fulfill his bucket list, and most recently, created a water safety book with pages that double as water filters.
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