This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi

A clever twist on skin cancer PSAs


How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi.

The Peruvian League Against Cancer has built a special tower on the Playa Agua Dulce, which offers wireless internet connectivity—but only to people standing in the tower's shadow.

On top of the structure, a directional antenna attached to a sensor limits the scope of the signal and rotates with the sun.

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