This Foot-Care Brand Made the First Magazine You Read With Your Feet

Put your toes to work


What better way to sell foot-care products than with an entire magazine for and about feet?

Hansaplast, a Beiersdorf-owned band-aid brand, is launching a line of creams, deodorant and antiperspirant called FootExpert. To promote the products, agency Being created Feet Mag, a luxury publication designed with heavy paper that can be easily turned by one's feet, and large print that you can enjoy from an eye-to-foot distance (for those unable to lift the book close to their faces using only their toes).

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