Bonpoint, the luxury French fashion house for children, wants you to play peekaboo with its child models.
Fred & Farid Shanghai produced an interactive website for the brand, which asks for access to your webcam and microphone. Adorable children in expensive clothing stare at you while you cover your eyes, uncover them, and shout peekaboo. The adorable children then laugh.
The agency calls it "maybe the cutest interactive website ever," but I found it super uncomfortable.