Chrysler Goes Full Game of Thrones in This Ad Voiced by Peter Dinklage

All hail America's bootstrap kings and queens

Your life might not be quite like Game of Thrones, but you can still feel like a boss power broker if you drive a Chrysler, says a new ad from the automaker.

"Kings and Queens of America," voiced by actor Peter Dinklage, who plays Tyrion Lannister on the hit HBO show, is launching just ahead of the fifth-season premiere this Sunday.

The commercial, created by Wieden + Kennedy, builds on the great American myth that wealth and power are not a birthright, but rather simply there for the taking. That may be true, insofar as Justin Bieber, the Joffrey Baratheon of our time, didn't inherit his fortune from his dad (even if both of them invaded from the North).

The 60-second spot even sports a soundtrack that references the theme music from the Game of Thrones' opening credits.

On screen, a series of modern-day, ostensibly self-made warriors gird themselves for battle in designer glasses, high heels and blazers, and climb on their horses … or rather, into their Chrysler 300s. (Ron Burgundy can offer some wisdom on how many horses it would take to equal a Chrysler engine.) The faces featured include San Antonio Spurs assistant coach Becky Hammon; Reddit co-founder Alexis Ohanian; pro poker player Phil Ivey; photographer Kwaku Alston; and Los Angeles restaurateur Caroline Styne. They, and others, will appear in 30-second spots airing later this month.

Nobody, though, is shown viscously murdering his or her father, son-in-law, wife, brother or random stranger, for that matter.


Client: Chrysler

Spot: "The Kings & Queens of America"

Chief Marketing Officer, Fiat Chrysler Automobiles, Global: Olivier Francois

President, CEO, Chrysler Brand: Al Gardner

Director, Head of Global Advertising, Chrysler Dodge Jeep Ram: Marissa Hunter

Head of Advertising, Chrysler Brand: Melissa Garlick

Chrysler Brand Advertising Specialist: Danielle DePerro

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Aaron Allen, Kevin Jones

Copywriter: Alex Romans

Art Director: John Dwight

Broadcast Producer: Endy Hedman

Art Producers: Grace Petrenka, Amy Berriochoa

Strategic Planning: Cat Wilson, Sarah Biedak

Media, Communications Planning: Alex Barwick

Account Team: Cheryl Markley, Lani Reichenbach, Stephanie Montoya

Business Affairs: Karen Murillo

Project Management: Jane Monaghan, Annie Quach

Executive Creative Directors: Joe Staples, Mark Fitzloff

Head of Production: Ben Grylewicz

Production Company: HSI

Director: Samuel Bayer

Executive Producer: Roger Zorovich

Line Producer: William Green

Director of Photography: Samuel Bayer

Photographers: Samuel Bayer, John Clark

Editing Company: Joint

Editor: Nicholas Davis

Assistant Editor: Kristy Faris

Post Producer: Leslie Carthy

Executive Post Producer: Patty Brebner

Visual Effects Company: Joint

Lead Flame Artist: Katrina Salicrup

Flame Artist: David Stern

Smoke Artist: David Jahns

Visual Effects Producer: Alex Thiesen

Song: "Blood and Stone"

Mix Company: Joint

Mixer: Noah Woodburn

Producer: Sarah Fink