Grandma used to wear a flimsy plastic shower cap, and when she stepped under the shower it sounded like angry rain on a tin roof. And her hair always got wet anyway.
That's a throwback image, to be sure, but it points to a modern problem for women who are trying to keep their freshly blown-out 'dos intact. The lowly shower cap has been stuck in time, says Jacquelyn De Jesu, an art director who launched a startup called Shhhowercap.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in