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Everyone is searching to answer two fundamental questions: “What should I be doing now?” and “What comes next?”
Most marketers are dialed into what needs to get done to survive and grow in today’s tough economy. Table stakes include a focus on winning share, getting the value/pricing right, creating affordable brands and sticking to the basics. However, when this crisis ends, there will be a new next. The landscape will shift and consumer preferences will change.
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