Changing Role of Rainmakers

NEW YORK In a highly competitive marketplace where agencies compete for nearly every dollar of new revenue, it seems incongruous that major shops such as JWT are operating without new business chiefs.
 
Agency leaders say, however, that the job has become more complex — given the demands of major reviews and changing nature of the shops themselves — and therefore more difficult to cast. As a result, some searches for new business talent are taking longer than expected — Saatchi & Saatchi’s just-completed CMO search lasted a year — and often involve multiple recruiters.