ExxonMobil Kicks Off 'Fuel Economy Challenge'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK ExxonMobil this week unveiled a special No. 77 Mobil 1 Advanced Fuel Economy Dodge, that will be driven by Penske Racing driver Sam Hornish Jr. in the Nascar Sprint Cup Series LifeLock.com 400 at Chicagoland Speedway July 11. The vehicle will help alert consumers of the best ways to conserve fuel during the busy summer driving season, the company stated.

The Dodge is designed to show the company’s continued support for the Alliance to Save Energy and its Drive $marter Challenge, with the goal of increasing fuel efficiency nationwide.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in