The Brand Union Taps Bates as CCO

Richard Bates has been named chief creative officer of WPP shop The Brand Union in New York. He had been ecd at Ogilvy & Mather’s Brand Integration Group, which joined forces with Brand Union earlier this year. In his expanded role, Bates will serve as Chief Creative Officer of The Brand Union North America and the joint venture with Ogilvy & Mather. Rob Scalea, N.A. CEO of The Brand Union, praised Bates as: “an exceptional talent, and with his diverse and proven creative track record, he will be an important addition to the leadership of our North American team.”