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NEW YORK Arnold’s office here has added the National Football League’s Miami Dolphins following a review, the agency said today.
Ad spending last year was $1.6 million, up about $500,000 from 2007, per Nielsen. The team had recently worked with Omnicom’s Zimmerman for its ad chores.
The win helps Havas-owned Arnold strengthen and expand its sports-marketing reputation honed mainly through efforts with former client the United States Tennis Association.
The work rolls out through the summer in the run-up to the fall NFL season and will include TV, print, radio, collateral, online and out-of-home efforts.
John
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