Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Procter & Gamble has launched a new campaign for Nice ‘n Easy hair color that casts The Office’s Angela Kinsey as a “Guardian Girlfriend” who gives advice on hair coloring.
In one spot, GiGi, as she’s called for short, pops up in a mirror’s reflection and tells a woman her friend lied to her when she told her the hair color she chose suits her. “Why settle for flat when you can get that?” asks the high-spirited Kinsey at the spot’s close.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in