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NEW YORK The subject of how little-known U.S. acts or international artists are put into commercials was tackled at Thursday’s concluding panel at Adweek and Billboard’s inaugural Music & Advertising conference in New York. Tips on breaking in? Panelists’ responses varied:
1. Make Sure Your Song Fits the Brand
“Whether you’re a person pitching music or a person making ads, the song has to make sense” says Beth Urdang of Agoraphone. Jedd Katrancha of Downtown Music Publishing shared a story of artist Santogold’s partnership with Bud Light Lime.
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