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NEW YORK A campaign for the U.S. Navy’s Navy for Moms initiative is the first by the armed service to employ a digital touchscreen in a mall storefront display.
Deployed a few weeks ago and running for two months, the display lets passersby manipulate the images on the screen to see videos of Navy officers and their moms as well as postcards and pictures.
The Navy’s display was the first “Mallways” for Inwindow Outdoor, which last October announced partnerships with three of the largest mall owners in the U.S.
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