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NEW YORK Unilever gave its Klondike bars an extra drizzle, and it’s turned to Facebook and digital and social media to get the word out.
Called “What Would You Do For a Klondike Bar Now?,” the campaign, via Story Worldwide, N.Y. and Mindshare Entertainment, promotes six varieties of Klondike, which are now available in a 25 percent thicker chocolate shell. They include: Original, Krunch, Double Chocolate, Dark Chocolate, Neapolitan and Whitehouse Cherry.
The brand’s Web site, Klondikebar.com,
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